It’s not a secret that keyword research is the most important part of any SEO campaign.
Keywords are terms in your content, your competition, even your customers.
but how can you find high-volume profitable keywords that your competition doesn’t know about without needing weeks of research or expensive keyword research software?
I am Rajesh, the founder of Sriddigimarketers, the place where marketers turn for high-rankings for some more traffic, and in this article.
I’m going to show you five of my all-time favorite keyword research strategies for finding underground keyword opportunities that your competition doesn’t know about.
it turns out that most people go about keyword research, the completely wrong way what am I talking about what would most people start off their keyword research process.
They fire up the Good old Google Keyword Planner.
but believe it or not, the Google Keyword Planner is one of the last places you want to look for awesome keyword ideas for your business, and the reason I say that is because there are two huge problems with the Google Keyword Planner.
The first one is that it tends to give you very close variations of the keyword that you put into it.
so for example if you put the keyword weight loss into the planner it spits out really close variations like weight loss tips and weight-loss strategies.
it doesn’t give you intelligent related keywords like nutrition or exercise of things like that.
The other problem is it tends to give the same exact keywords to pretty much everybody including their competition.
so in order to find keywords that are profitable and your competition doesn’t know about.
you need to step outside of the Google Keyword Planner and you’re gonna do the five strategies that I’m going to outline for you in this article.
so let’s start off with one of my all-time favorite keyword research gold mines forums.
Goldmine forums are a little bit old school but where else can you find a place where your target audience hangs out and has discussions 24/7.
so in order to use forums you want to head over to a forum and look at threads that people have started and usually when someone starts a thread on a forum.
it means that they don’t know the answer to the question or they having a problem that they can’t find a solution to online.
And these are the same types of words and phrases that they use when they head over to Google and use Google start.
so they’re great keywords for you to put into the Google Keyword Planner to drill down specifics like monthly search volume and cost per click.
Next step we have Wikipedia, one of the most underutilized keyword research resources online.
where else can you find topics that are curated by thousands of experts in organized into neat little categories?
do you use Wikipedia for keyword researches?
Just head over it and enter a broad keyword related to the niche.
for example, let’s say that you’re a personal trainer you’d head over to Wikipedia and put in a broad keyword like Fitness and then when you look at that Wikipedia entry take a look at the content on that page.
each other contents are basically the seed keywords that you can put into the Google Keyword Planner to see the search volume and also to generate new keyword ideas.
so the next strategy is a little bit weird.
but it’s a way to use Google to find keyword ideas without using the Google Keyword Planner.
so there’s this little area at the bottom of Google searches, You may not have even noticed one of the best places to find keyword idea it’s called searches related to.
And searchess related to is basically Google’s way of showing you thematically related keywords to the keyword that you put in it.
so to use such as related to just enter a keyword related to your niche like again if you’re a personal trainer.
You can put something like Fitness.
scroll down to the bottom of the page and look at searches related to a lot of times these are keywords that Google keyword planner will never show you.
sometimes they’re closed variations of the keyword put in there.
but a lot of time there more like keywords that are related but or something that’s a little bit tangentially related so it’s something that’s a Google Keyword Planner would never ever show you.
Believe it or not, he Amazon is one of my all-time favorite keyword research websites.
so you’re probably wondering how to use Amazon for keyword research, while just head over to Amazon enter a keyword in the book section and find a popular book in your Niche then click on the look inside.
This will also show you the table of contents of that book and basically, each chapter within the table of contents are great keyword ideas in and out of themselves.
And they’re all so great keywords that you can put into the Google Keyword Planner to find some close variations.
so the four strategies that have shown you so far are great.
but I think you’ll agree that I’ve saved the best for last.
The last stuff we have the Holy Grail of keyword research quora.com
Now if you’re not familiar with it.
Quora is basically like yahoo’s answer except the answers are actually useful.
And another feature that has really nice is that:
when you search for a keyword in quora it shows in those the most popular questions which basically means things that people are interested in.
In other words, keywords that people search for in Google.
so just head over to quora.com and put in a keyword related to a niche and you can find questions and answers.
put those questions into the Google Keyword Planner and you can also read the thread themselves to see if there any follow-up questions which are also potentially really great keyword ideas.
Are you looking for a more insanely practical SEO guide.
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