In this article we had provided step by step procedure to run a successful email marketing campaign
Do you know how to run a successful email marketing campaign? Wondering if your email marketing strategy is working? With around 269 billion emails sent each day, there’s a lot of competition for your audience’s attention.
It is essential to learn how to do email marketing right, so you can reach your target audience and keep their interest.
What is Email marketing?
Email marketing is a digital marketing strategy based on sending emails and developing relationships with prospects and customers. An effective email marketing strategy converts prospects into customers and turns first-time buyers into recurring customers.
Why is email marketing important?
As technology emerges, it can be tempting for marketers to try a new platform that promises higher lead generation and conversion rates. Sure, email marketing isn’t anything new.
However, it’s important to note that email marketing has lasted because of its effectiveness— where other new platforms fade as fast as they became popular in the first place.
With email marketing, marketers have the opportunity to build one-on-one connections with their subscribers and long-lasting relationships that will continue to convert.
Is email marketing dead?
With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime.
But if you think email is dead, you’re missing out on the real metrics. The truth? Email marketing is still going strong today and is possibly the best possible strategy for your business.
Let’s see how to run a successful email marketing campaign!
- Set your goal (Understand the type of emails)
- Choose an Email Marketing Platform
- Build an Email List
- Plan Emails and Follow-ups
- Focus on your Email design
- Monitor, Analyse, and optimize
# 1 – Set your goal (Understand the type of emails)
It is important to understand different types of emails to run a successful e-mail marketing campaign. Let’s see what are the types of e-mails we can use
- INFORMATION(offer) EMAIL
Generally, an offer-related email contains discounts, coupons, and special offers provided by the companies to their subscribers. These types of emails can help you in getting high CTA and conversion rates.
- DIGITAL NEWSLETTER
An email newsletter is one of the most popular types of email. An email newsletter should be sent regularly, maybe weekly or monthly, and they typically include a summary of recently created content. You can make your newsletter visually appealing by including an image with each title or description.
It is one of the most popular types of email. It is used by almost every email marketer in the world. An attractive email can boost your website visitors. It can help you in converting your subscribers into paying customers.
- PRODUCT UPDATE
Product update emails are to alert your customers on a new product launch or an update to an existing product.
If a company is launching or has launched a new product then your subscribers should be the first to know every detail related to that product. Because you are interacting with them through email so there are more chances of converting your subscribers into paying customers.
- TRANSACTIONAL EMAILS
Transactional emails are sent to one person at a time based on an action. This type of email is mostly used by e-commerce platforms to send the receipt and order confirmation email.
Transaction emails also help in recovering an abandoned cart. Most of the eCommerce platforms can give the analytics about when users are adding the product to their cart and when they are making the purchase.
# 2 – Choose an Email Marketing Platform.
While selecting the Email Marketing tool we should consider below aspects
- DRAG AND DROP BUILDER, PLUS TEMPLATES
Modern email marketing software provides an easy way to create beautifully branded emails. Save time by starting with a variety of pre-built, mobile-ready templates. Use an easy-to-use builder to tweak to your brand’s guidelines, no coding required.
- LIST GROWTH AND SIGNUP FORMS
Successful email marketers know that bigger isn’t always better. Grow your audience in meaningful ways with people who are actively interested in
What you are saying. Consider using a platform with native signup forms for your website, or in-person, to capture customer emails and reach more people.
- APPS AND INTEGRATIONS
Apps and integrations can help you grow your audience by pulling in rich customer data that you can turn around and use in your targeted emails. Your apps can give you a ton of valuable customer insights including purchase history, demographics, preferences and more.
- SEGMENTATION AND PERSONALIZATION
Segmentation is the first step to hyper-targeted emails. Slice up your subscriber list into common groupings and suggest products and services accordingly. Start segmenting by gender, then get more granular from there by including past purchases and VIP segments. Personalize your email and you’ll have even more success.
- A/B TESTING
With the right email marketing software you can test anything—subject lines, images, messaging, CTA buttons, send times, even message length. If you can see what’s working for your audience you can learn from there, and polish, to create the most successful emails ever.
# 3 – Build an Email List
If you’re starting from zero, building an impressive email list can feel like an impossible feat. Here, we’ll cover some high-quality strategies to build an email list from scratch. Best of all, these strategies are designed to cultivate a loyal email subscriber base, so you can use your emails to attract better long-term customers.
To build an email list you should try below mentioned strategies
- Create a personalized CTA (call-to-action) for each blog
- A pop-up or slide-in for each page of your site
- A timed pop-up survey
- Use humor or sarcasm in your CTA’s “no, thanks” copy
- Drive signups through social media
— 7 Powerful Tools for Building an Email List —
# 4 – Plan Emails and Follow-ups
Once you know your goals, email type, and audience and you’ve attracted people onto your list with targeted optins, it’s time to plan your email marketing campaign. This will give you an overview to use when you start creating the emails.
A good approach is to note down:
- Email frequency, which we’ll look at below
- Type of email, as mentioned in step #2
- A rough idea of content
- The main action you want subscribers to take (such as signing up for an event, following you on social media, buying a product)
# 5 – Focus on your Email design
Email design matters in any successful email marketing campaign. If your emails look terrible, that reflects badly on you and can make people stop reading. With more people than ever reading emails on mobile devices, it’s important to use a responsive email template so your email resizes automatically whether people are reading it on a phone, tablet, or desktop.
Some important tips to design emails to convert:
- Craft Your Subject Line
- A personal story
- Value to your readers
- A poll, survey, GIF, or video
DOWNLOAD FREE EMAIL TEMPLATES
How to Run a Successful Email Marketing Campaign (Step by Step)
# 6 – Monitor, Analyse and optimize
Whatever you decide your goal is, the next thing you need to do is figure out which metrics you’ll need to track in order to determine how you’re progressing toward the goal.
- Click-through Rate
- Conversion Rate
- Bounce Rate
- List Growth Rate
- Email Sharing/Forwarding Rate
- Overall ROI
- Open Rate
- Unsubscribe Rate
Finally, manage your email subscriber list by attempting to re-engage inactive subscribers, and by removing them if your attempts fail. It’s better for email marketing open and click rates to have fewer active subscribers than large numbers of inactive ones.
Now that you know how to run a successful email marketing campaign, check out these email marketing conversion killers so you can avoid them.
Wishing you all the best for your Email campaign!!!
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